#McEwanAllAccess 1.0

 

Ever had a question you feel that only Chef Mark McEwan could answer? A question about how he keeps his restaurants successful for so long, if he would ever buy a food truck or his opinions on the burgeoning Toronto culinary scene?  Well, maybe you can ask him yourself in person.

We are happy to share that this April at his flagship restaurant, North 44, Chef Mark McEwan will be hosting an intimate, limited space cocktail event we are calling #McEwanAllAccess. The goal is to provide his fans and followers a chance to meet him in person, ask those burning questions and get to know who he really is beyond the Top Chef Canada personality we all see on The Food Network.

We are equally excited to have Buzzing and Branding putting this event on and have enlisted Ken Samuel from In Your Mouth Toronto to help us curate the conversation both at the event and online.

But why the event and this format you may ask? It seems Mark has decided that if his customers are using social to communicate, then that is where he needs to be as well. Mark shared his thoughts with Ken at the recent Chefs Challenge held at the Fairmont hotel“This will be my first Twitter party … now let’s cook this bird.”

So what can you expect as a guest at #McEwanAllAccess? You would arrive to North 44 donning your killer outfit, be escorted to the beautiful North 44 private dining space, be offered a craft cocktail or glass of wine and be in introduced to the other guests. Half-way through your drink Mark McEwan will arrive and when he greets you, you could spark a conversation with him about food trends, pause to partake in some of the amazing dishes being passed around, take some pictures of the food with your camera, take pictures with Mark and Tweet, Pin or Instagram to your heart’s content.

You could even ask your own social followings what they would like you to ask Mark and share his responses via Twitter, Facebook or post. We heard Ken Samuel will do this through his In Your Mouth Toronto Twitter account and it sounds like a great opportunity for his following. However, it is really up to you how you as a guest would like to use the time and we look forward to being part of the conversation.

Are you interested in being a guest at #McEwanAllAccess?  If so then TWEET this:

I want to get social with @Chef_MarkMcEwan at #North44 for #McEwanAllAccess http://tinyurl.com/b7nqfgl

As space is limited, of those who tweet, only a set number will be notified each week and sent details on the next steps.  We are excited to bring this experience to you and look forward to sharing it together.

Event Details

  • April 9, 2013 :: 6:30pm – 8:30pm
  • North 44 located at 2537 Yonge Street
  • $75 per person inclusive of all drinks, food, taxes and gratuities (LIMITED SPACE)
  • There will be only one ticket available for those selected with no plus 1 option
  • Event format will be plated and passed dishes cocktail-style with drinks and wine
  • Tweets, pictures and great conversation are encouraged

Unknown-1

About North 44 

North 44 is known to Toronto and International diners alike for its unique dining experience and elegant surroundings. A destination for celebrities and out-of-town visitors, North 44 is a gourmet experience perfect for business professionals, social and romantic dinners.  The first of 4 restaurants opened by renowned Chef Mark McEwan, North 44 has been a dining institution for over 20 years. Guests are surrounded by the elegant, yet modern, setting created by Yabu Pushelberg, while the sophisticated and contemporary menu goes hand in hand with an international wine list and seamless service.

One thought on “#McEwanAllAccess 1.0

  1. This is a fantastic idea! Unfortunately that’s the one day I wouldn’t be able to attend even if I was lucky enough to get in. Hopefully you’ll find it successful and run another in the near future!

Comments are closed.