#McEwanAllAccess 4.0 Wrap-Up

After the success of past events, #McEwanAllAccess 4.0 was highly anticipated, and did not disappoint! On November 10, 20 lucky foodies met at One Restaurant for an exclusive, invite-only meet, eat and tweet with Celebrity Chef Mark McEwan.

_JCH3571

Co-hosted by television personality Michelle Jobin, it was an evening full of opportunity to savour delicious food and drinks while mingling with fellow foodies and chatting one-on-one with Chef McEwan himself.

The luxurious, yet cozy atmosphere of One Restaurant’s bar lounge was just perfect for guests to sip Stoneleigh Vineyards wines. Cocktails featuring Johnnie Walker, Grand Marnier & Ciroc were the ideal compliments while sampling such signature McEwan favourites such as Pork Belly Steamed Buns, Steak Tartare and Blue Crab and Avocado Spoons.

_JCH3564_JCH3533_JCH3495

We also saw lots of tweets and Instagram photos of the evening that were shared by the guests with their fans and followers online.  

Everyone were given their very own copy of “Great Food at Home” and then sat down with Mark for a personalized book signing, and to take a few selfies with the Chef. At the end of the evening, guests departed with a gift bag that was full of foodie favourites, including wine from Stoneleigh Vineyards, and of course memories of a great event.

Didn’t get an invite to this round? Follow our Blog and @Chef_MarkMcEwan‘s Twitter to be the first in on #McEwanAllAccess 5.0.

Adrian Berg TweetEat N Mingle Tweet

[Photo credit: Jeffrey Chan]

#McEwanAllAccess 4.0

Canadians know that the name Chef Mark McEwan is synonymous with great food. From his role as judge on Food Network Canada’s Top Chef Canada, to beautiful cookbooks such as Rustic Italian he inspires us at to create Great Food At Home. Here in Toronto, we are fortunate enough to have the opportunity to shop and dine at the signature restaurants and stores that reflect the many facets of Mark McEwan’s food philosophy and his personality: ONE, Bymark, Fabbrica, North 44, and of course McEwan.

If you’d like to know more about the man behind this celebrated culinary enterprise, we have exciting news for you … #McEwanAllAccess is back!

photo1On November 10th, television personality Michelle Jobin will host an exclusive and informative event with Chef Mark McEwan at his contemporary Yorkville hotspot ONE. This highly anticipated event has been a huge foodie favourite in the past. Space is limited for this evening of great food and conversation .

 

ONE Restaurant Logo copyGuests will have the opportunity to savour the gourmet food and beverages that ONE has become known for, plus the “see and be scene” atmosphere that has made it a dining destination for so many. Michelle will be hosting a conversation with Mark so we can get to know him, and the dishes he creates, better. Tweet or Instagram photos of your favourite food from the evening, your favourite moment, or perhaps pose for a selfie with Mark.

Plus, all guests leave with a gift bag including a personalized copy of Rustic Italian cookbook, Stoneleigh Vineyards wine, Johnnie Walker shot glasses, Grand Marnier recipe book and garnish sticks valued over $60.00.

Stoneleigh_Wordmark_Logo_BLACK

Chef McEwan feels that the upbeat elegance of ONE makes it the perfect venue for this instalment, “Looking forward to welcoming everyone to One. I can’t wait to showcase the amazing talents of our kitchen and to have the opportunity to meet everyone face to face.”

The party (and the conversation) will be happening online as well. Be sure to stay tuned to social media before, during, and after the event for all the details and full access to the event.

Bz7MjTECEAAazaw

So just how do you get in on this evening of delicious food, wine, and chat? For the chance to be one of our 20 invited guests, just copy, paste, and tweet the following, then keep an eye out for a potential invite and instructions:

I want to get social with @Chef_MarkMcEwan at #OneRestaurant for #McEwanAllAccess

As space is limited, a few lucky tweeters will be notified each week with more details and instructions. Past events have sold out right away, so be sure to let @MichelleJobin know just how much you want to join in. Looking forward to meeting you all, and the great food and conversation that the evening has in store for you!

Event Details

  • November 10, 2014 :: 7 pm – 9  pm
  • One Restaurant at 116 Yorkville Avenue
  • $60 per person inclusive of all drinks, food, swag bag, taxes and gratuities (LIMITED SPACE)
  • There will be only one ticket available for those selected with no plus 1 option
  • Event format will be passed appetizers, wine and cocktails
  • Tweets, pictures and great conversation are encouraged

#McEwanAllAccess 3.0 Wrap-Up

On May 6th, 30 hungry foodies gathered at McEwan for #McEwanAllAccess, an exclusive invite-only meet, eat and tweet session with Celebrity Chef, Mark McEwan.

_DSC3126

Hosted by Food and Nutrition Expert Abbey Sharp of Abbey’s Kitchen, guests had the chance to sip and savour delicious food prepared by McEwan’s Executive Chef Shen Ousmand and from our sponsors, Hot BunzzItaca ProsciuttoVON Doughnuts, Makaron, Vineland Estates wine and Beau’s All Natural Beer.

_DSC3276

There was plenty of time to pose for selfies with Mark himself.

We also saw lots of photos of the craveworthy spread shared with fans and followers online, all while chatting up a storm.

Screen Shot 2014-05-07 at 10.36.01 AM

Screen Shot 2014-05-07 at 10.38.28 AM[1]

Screen Shot 2014-05-07 at 10.36.41 AM

Once satiated, the group gathered for an intimate Q & A session, where Mark divulged exclusive details of his future store expansion plans, his most memorable Top Chef meals, his favourite McEwan restaurant dish and so much more.

_DSC3170

Before calling it a night, the foodies indulged in a few last Von Doughnuts, shopped the store at 10% off, purchased signed copies of Mark’s cookbook, and went home compliments of Hailo with a fabulous swag bag, great memories, and a ton of insta-pics.

Screen Shot 2014-05-07 at 10.39.43 AM

Screen Shot 2014-05-07 at 10.36.52 AM

Didn’t get an invite to this round? Be sure to keep you eye on our Blog, and @Chef_MarkMcEwan‘s Twitter to be the first in on #McEwanAllAccess 4.0.

[Photo credit: Jeffrey Chan]

#McEwanAllAccess 3.0

Are you a fan of the hit Food Network TV show, Top Chef Canada? Do you list Bymark, Fabbrica, North 44, and One among some of your favourite restaurants in town? Do you consult Great Food at Home and Rustic Italian cookbooks to determine your week’s meals? Well, if you’re interested in digging deep into the mind behind all of these tasty endeavours, then we’ve got some exciting news for you.

McEwan-LOGO-262-1

IMG_8571_r3

On May 6th Food and Nutrition expert, Abbey Sharp of Abbey’s Kitchen will be hosting an exclusive evening with Chef Mark McEwan.  Only 30 of the most dedicated foodies will be invited to join Mark as he takes guests on intimate tasting tours of his McEwan store at  the Shops at Don Mills.

Much like last year’s #McEwanAllAccess 1.0 and 2.0, the party will be simultaneously happening on site and online. Abbey Sharp will be curating some intriguing conversations before, during and after the event so keep your eyes on Social Media for full access to the festivities.

Hailo Logo

So what can you expect as a guest of #McEwanAllAccess? Arrive in style with the help of a $15 Hailo credit.  Go ahead and pose for a few Instagram shots with Mark or take photos of your favourite food finds. The rest of the evening will involve tasting your way through Mark’s gourmet store all the while chatting up a storm in one-on-ones with the man himself. All guests leave with a swag bag of goodies valued at over $45!

 

As described by Mark himself, “We have come a long way from our opening five years ago. Everyday I get to see how the store continually transforms and it’s a great time to give our guests a glimpse into what our team does everyday. Executive Chef Shen will be on hand creating one of our favourite recipes, and we will walk through the different departments sampling the best that we have to offer, from PEI beef, to east coast oysters, to McEwan’s Own Ice Pressed Olive Oil and such. I look forward to welcoming everyone.”

McEWAN

Start off with fresh bread & McEwan Extra Virgin Olive Oil from the Bakery, moving naturally onto Itaca Prosciutto and Parmigiano Reggiano in the Deli and Cheese departments.  Next, you can learn to shuck oysters and taste Mark’s favourite PEI Grass-Fed beef before wandering over to the catering department for more. Here you’ll find cute canapés like Lobster Tacos, Mini Grilled Cheese, and Curry Chicken Salad, as well as Executive Chef Shen whipping up Fabbrica’s famed Gnocchi.  Finish off a fabulous night with VON Doughnuts and French Macarons, all the while sipping on Vineland Estates wine and Beau’s All Natural Beer.

mcewan-bottom-image

Will you be one of our 30 invited guests? Just copy, paste and tweet the following, and then keep an eye out for a potential invite and instructions:

I want to get social with @Chef_MarkMcEwan at @McEwanFoods for #McEwanAllAccess

Space is very limited, so of those who tweet, only a handful will be notified each week with more details and instructions. Our previous #McEwanAllAccess events sold out instantly upon invites being distributed so be sure to let @AbbeysKitchen know how much you really want to come! Looking forward to chatting, sipping, eating and tweeting on May 6th with Mark and 30 of you!

Event Details

  • May 6, 2014 :: 7 pm – 9  pm
  • McEwan at 38 Karl Fraser Rd
  • $60 per person inclusive of all drinks, food, swag bag, taxes and gratuities (LIMITED SPACE)
  • There will be only one ticket available for those selected with no plus 1 option
  • Event format will be food stations with beer and wine
  • Tweets, pictures and great conversation are encouraged

 

Groundhog Day Challenge 2014

Many little piggys rolled all the way home from #GroundHogChallenge at Richmond Station on Monday night. In the 5th year of the competition, guests were treated to a total of 9…yes 9 courses of pork, from 7 chefs vying for the glory and the trophy from this year’s event plus a charcuterie plate and a bacon, pumpkin seed tart prepared by Carl Heinrich and his team.

image

The chefs battling for pork supremacy included Ted Corrado from The Drake 150, Nicholas Marragau from Bar Boulud, Alex Molitz (Farmhouse tavern), Tara Besignano (Skin and Bones), Jesse Vallins from The Saint, Albert Ponzo from Le Select and Teo Paul of Union.  They all faced an esteemed panel of judges, from Chris McDonald, the founder of the event, to Nial McCotter (Auberge du Pommier), Suresh Doss of Zagat, Karon Liu from The Grid and Liora Ipsum from BlogTO, Michael di Caro (Spotlight), David Ort (Food with Legs) as well as Chef and Owner of The McEwan Group and Head Judge of Top Chef Canada, Mark McEwan.

At 6:00pm the dishes started to come out of the kitchen, in the spirit of competition, all the chefs helped plate each other’s meals… this also made it difficult to discern which plate came from which chef in the open concept kitchen.

All the tasting was done blind, with Ryan Donovan of Richmond Station giving the explanations of the plates as they arrived in front of the diners and the judges were sequestered to maintain the anonymity of the plate’s creator.

f2600f828d3511e3ab840e81ff58bb2e_8

A who’s who of the restaurant industry devoured course after course. Judging each menu item on taste, presentation and “ham factor” (each dish was required to contain 50% pork).

By the end of the evening the judges crowned chef Nicholas Marragau from Bar Boulud as the 2014 champion! His “Black and White”, an artfully plated pork boudon blanc and blood sausage, was also voted as the crowd’s favourite.

Boudin Noir (tongue, heart, face) and Blanc (with milk & eggs) with Celeriac Puree and Croquettes

Boudin Noir (tongue, heart, face) and Blanc (with milk & eggs) with Celeriac Puree and Croquettes

#McEwanAllAccess 2.0 Wrap-Up

_DSC0857

The second instalment of #McEwanAllAccess is proof Mark Mcewan wants to get to know you.  Mark’s team set out again, solely on Twitter, Instagram and Facebook to source a select group that would enjoy a rare evening with Chef McEwan and further explore the night’s theme, Italian cuisine.

_DSC0860

_DSC0770

The guests, hosted at Fabbrica, were delighted to be up close & personal with Mark. And, in unique fashion, Mark answered questions from his fans and followers on Twitter which were centered around one of our favourite tweets captured by @StephenDaCambra:

@StephenDaCambra  “The Italian kitchen will fool you with how simple it is.” @Chef_McEwan #McEwanAllAccess @inyourmouthTO

Of course he also spent time with every guest in the beautiful Fabbrica lounge over some lovely wines and fan favourite dishes like the insanely simple margherita pizza, short rib stuffed arancini and duck bresola.

_DSC0587

Guests raved and reciprocated on Twitter & Instagram:

PICK THE TWITTER QUOTES YOU LIKE

@YYZGourmand The inspiration for my salami room is my friends in Woodbridge – @Chef_MarkMcEwan #McEwanAllAccess     

@HotTorontoDeals At Fabbrica’s #McEwanAllAccess with Mark sharing his insights and very personable. Thanks @Chef_MarkMcEwan. #toronto

@YYZGourmand  Tonight, I high fived @Chef_MarkMcEwan for still being happily married and being so proud of his kids. Food and fun! #McEwanAllAccess

@sexyfoodtherapy  Big thx to @Chef_MarkMcEwan for a wonderful eve for the #mcewanallaccess. Psssst Godfather II still trumps Godfather I

@brian_woodland  With @Chef_MarkMcEwan of @themcewangroup #McEwanAllAccess such a sincere, amazing guy. And the food. Wow.

This round of #McEwanAllAccess also provided each guest with a copy of the newly rebranded Rustic Italian cookbook. Of course, Mark signed each one, offering some valuable one on one time.

_DSC0877

It was a unique experience, with an approachable and laid back Mark who reminds us that many dishes, especially with Italian should be about simplicity, expressed through the quality of ingredients.

Find out more details through the #McEwanAllAccess hashtag and let us know if #McEwanAllAccess 3.0 would be of interest and we will ask him.

[Photo credit: Jeffrey Chan]

 

 

#McEwanAllAccess 2.0

Italian dishes have surprisingly few ingredients. Freshness and quality – or lack thereof – absolutely stand out.

At #McEwanAllAccess Chef Mark McEwan will be showing you his favourites from the Fabbrica kitchen. You’ll see the brand of flour we use, the shape of our tomatoes and other ways we get the best out of our recipes. Then you’ll enjoy some of them!

invite-fabbrica-eat-and-tweet

Your PERSONALIZED SIGNED COPY of the re-issued Rustic Italian Cookbook (retail value: $30) features some of his favourite plates and the best ways to make them pop!

Rustic Italian Cookbook Cover

If the As, Bs and Cs are held to a high standard, you’ll taste the subtle nuances in the food and you’ll thank yourself – Mark McEwan                    

Will you be one of our invited guests?

Copy, paste and tweet this:

I want to get social with @Chef_MarkMcEwan at #Fabbrica for #McEwanAllAccess

You can also Instagram us a picture of your favourite Italian dish, but don’t forget to use @chefmarkmcewan & #McEwanAllAccess so we can find you.

Space is limited to 30 guests so get in touch soon!

DATE: November 19, 2013

TIME: 7:00PM – 9:00PM

LOCATION: 49 Karl Fraser Rd (located at the Shops at Don Mills)

Event format will be plated and passed dishes cocktail-style with beer and wine.

Check out photos & more from #McEwanAllAccess 1.0.

 

Bymark #LiquidLab Series

McEwan_LiquidLabByMatt_May22b

Nothing sets the tone for a successful dinner party like a signature cocktail when your guests arrive. But to get creative with your liquor cabinet, you’ve first got to get the basics of mixology down; and where better to learn than at one of Toronto’s most famous after-work drinking spots?

Bymark’s #LiquidLab is a series of evenings hosted by Matt Bryan, bartender extraordinaire hand-picked by Mark McEwan to keep Bay Street’s collective glass full. Matt is one part of a partnership duo that create the cocktail list for all the restaurants in The McEwan Group, catering to the trends and traditions of classic and contemporary cocktails.

_MG_3283

Starting with a different bottle each time, you’ll learn what makes a particular libation special, what flavours go best with it and how to think beyond the basics.

_MG_3291

The once a month series includes evenings dedicated to:

July 13.2013 – Bourbon- “A Night in Kentucky”

September 28.2013 – Gin- “Juniper and Jazz”

October 26.2013 – Rum- “The Pirates of Downtown”

November 23.2013 – Scotch- “Scotch, I love Scotch

December 14.2013 – Tequila- “Appreciating Agave”

January 18.2014 – Vodka- “Exploring Infusions”

_MG_3227

In addition to being greeted with a cocktail and delicious appetizers as you arrive, Matt will take you through the history of the featured alcohol, you’ll have a hands on tutorial, speak about which foods pair well with it and enjoy a third cocktail mixed by Matt during a question and answer period.

_MG_3192

_MG_3180

You’ll leave with the recipes for the three cocktails you enjoyed, as well as a special gift to enhance your bar at home.

#LiquidLab is great for a group of friends, a couple who like to host together or just an individual with interest in the most potent of potables. $80 includes everything for the evening right down to taxes and gratuities. Book by contacting Bymark directly at Bymark@bellnet.ca.

[Photos by Paul Aihoshi]

 

 

 

#McEwanAllAccess 1.0

 

Ever had a question you feel that only Chef Mark McEwan could answer? A question about how he keeps his restaurants successful for so long, if he would ever buy a food truck or his opinions on the burgeoning Toronto culinary scene?  Well, maybe you can ask him yourself in person.

We are happy to share that this April at his flagship restaurant, North 44, Chef Mark McEwan will be hosting an intimate, limited space cocktail event we are calling #McEwanAllAccess. The goal is to provide his fans and followers a chance to meet him in person, ask those burning questions and get to know who he really is beyond the Top Chef Canada personality we all see on The Food Network.

We are equally excited to have Buzzing and Branding putting this event on and have enlisted Ken Samuel from In Your Mouth Toronto to help us curate the conversation both at the event and online.

But why the event and this format you may ask? It seems Mark has decided that if his customers are using social to communicate, then that is where he needs to be as well. Mark shared his thoughts with Ken at the recent Chefs Challenge held at the Fairmont hotel“This will be my first Twitter party … now let’s cook this bird.”

So what can you expect as a guest at #McEwanAllAccess? You would arrive to North 44 donning your killer outfit, be escorted to the beautiful North 44 private dining space, be offered a craft cocktail or glass of wine and be in introduced to the other guests. Half-way through your drink Mark McEwan will arrive and when he greets you, you could spark a conversation with him about food trends, pause to partake in some of the amazing dishes being passed around, take some pictures of the food with your camera, take pictures with Mark and Tweet, Pin or Instagram to your heart’s content.

You could even ask your own social followings what they would like you to ask Mark and share his responses via Twitter, Facebook or post. We heard Ken Samuel will do this through his In Your Mouth Toronto Twitter account and it sounds like a great opportunity for his following. However, it is really up to you how you as a guest would like to use the time and we look forward to being part of the conversation.

Are you interested in being a guest at #McEwanAllAccess?  If so then TWEET this:

I want to get social with @Chef_MarkMcEwan at #North44 for #McEwanAllAccess http://tinyurl.com/b7nqfgl

As space is limited, of those who tweet, only a set number will be notified each week and sent details on the next steps.  We are excited to bring this experience to you and look forward to sharing it together.

Event Details

  • April 9, 2013 :: 6:30pm – 8:30pm
  • North 44 located at 2537 Yonge Street
  • $75 per person inclusive of all drinks, food, taxes and gratuities (LIMITED SPACE)
  • There will be only one ticket available for those selected with no plus 1 option
  • Event format will be plated and passed dishes cocktail-style with drinks and wine
  • Tweets, pictures and great conversation are encouraged

Unknown-1

About North 44 

North 44 is known to Toronto and International diners alike for its unique dining experience and elegant surroundings. A destination for celebrities and out-of-town visitors, North 44 is a gourmet experience perfect for business professionals, social and romantic dinners.  The first of 4 restaurants opened by renowned Chef Mark McEwan, North 44 has been a dining institution for over 20 years. Guests are surrounded by the elegant, yet modern, setting created by Yabu Pushelberg, while the sophisticated and contemporary menu goes hand in hand with an international wine list and seamless service.