April 9, 2013 signalled the inaugural social event dubbed, #McEwanAllAccess. The night curated by Ken Samuel of In Your Mouth Toronto, a Toronto culinary scene personality, held at North 44, aimed to provide an intimate experience with one of Canada’s top culinary personalities, Chef Mark McEwan.
This was the first time The McEwan Group held an event that was communicated, shared and executed solely through social channels. The event was received brilliantly with the Twittersphere exploding with quips from attendees conversations with Chef McEwan. But, don’t take our word for it, check out check out some of the tweets from that night or the #McEwanAllAccess hashtag.
Heading to #North44 tonight to share in great tastes from @Chef_MarkMcEwan. Thanks @TheMcEwanGroup for trying something new! #McEwanAllAccess – @HotTorontoDeals
Finally got to meet @Chef_MarkMcEwan at #North44 for #McEwanAllAccess Such a down-to-earth and inspirational man - @A_to_the_Dub
Some great advice: Stay true to who you are and you’ll stay true to your brand – @chef_markmcewan via @Amandablake9
Speaking with #North44 staff and they all will tell you, Mark’s dishes are symbolic of his heart and amazing creativity #McEwanAllAccess - @inyourmouthtoronto
Guests came to eat, drink and tweet, chatting with Mark about entrepreneurialism, the Toronto culinary scene, work/life balance and social media. Attendees, received an extra dose of the culinary experience with the presence of the Executive Chef of North 44, Chef Sasha Simpson and a surprise visit from Chef Jonathan Goodyear, current Top Chef Canada contender.
The menu for the night boasted what Mark says were items that have been on his menu for 10 years, many months and just a few days. These included a sumptuous Foie Gras on Brioche with Spiced Blackberry, raved about pressed Manchego Cheese Burgers with Serrano Ham and repeat favorite, Braised Beef Short Ribs with Marscapone Polenta, Pepper Caponata and Pepper Jus, to name a few.
Wines being sampled were a beautiful 2010 Antica Chardonnay, from Napa Valley provided by www.halpernwine.com and a delightful 2010 Carmel Road Pinot Noir from the Central Coast, provided by www.bwwines.com.
We are ecstatic with how the evening went and due to the response, look forward to offering more social events in the future.