#McEwanAllAccess 4.0

Canadians know that the name Chef Mark McEwan is synonymous with great food. From his role as judge on Food Network Canada’s Top Chef Canada, to beautiful cookbooks such as Rustic Italian he inspires us at to create Great Food At Home. Here in Toronto, we are fortunate enough to have the opportunity to shop and dine at the signature restaurants and stores that reflect the many facets of Mark McEwan’s food philosophy and his personality: ONE, Bymark, Fabbrica, North 44, and of course McEwan.

If you’d like to know more about the man behind this celebrated culinary enterprise, we have exciting news for you … #McEwanAllAccess is back!

photo1On November 10th, television personality Michelle Jobin will host an exclusive and informative event with Chef Mark McEwan at his contemporary Yorkville hotspot ONE. This highly anticipated event has been a huge foodie favourite in the past. Space is limited for this evening of great food and conversation .

 

ONE Restaurant Logo copyGuests will have the opportunity to savour the gourmet food and beverages that ONE has become known for, plus the “see and be scene” atmosphere that has made it a dining destination for so many. Michelle will be hosting a conversation with Mark so we can get to know him, and the dishes he creates, better. Tweet or Instagram photos of your favourite food from the evening, your favourite moment, or perhaps pose for a selfie with Mark.

Plus, all guests leave with a gift bag including a personalized copy of Rustic Italian cookbook, Stoneleigh Vineyards wine, Johnnie Walker shot glasses, Grand Marnier recipe book and garnish sticks valued over $60.00.

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Chef McEwan feels that the upbeat elegance of ONE makes it the perfect venue for this instalment, “Looking forward to welcoming everyone to One. I can’t wait to showcase the amazing talents of our kitchen and to have the opportunity to meet everyone face to face.”

The party (and the conversation) will be happening online as well. Be sure to stay tuned to social media before, during, and after the event for all the details and full access to the event.

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So just how do you get in on this evening of delicious food, wine, and chat? For the chance to be one of our 20 invited guests, just copy, paste, and tweet the following, then keep an eye out for a potential invite and instructions:

I want to get social with @Chef_MarkMcEwan at #OneRestaurant for #McEwanAllAccess

As space is limited, a few lucky tweeters will be notified each week with more details and instructions. Past events have sold out right away, so be sure to let @MichelleJobin know just how much you want to join in. Looking forward to meeting you all, and the great food and conversation that the evening has in store for you!

Event Details

  • November 10, 2014 :: 7 pm – 9  pm
  • One Restaurant at 116 Yorkville Avenue
  • $60 per person inclusive of all drinks, food, swag bag, taxes and gratuities (LIMITED SPACE)
  • There will be only one ticket available for those selected with no plus 1 option
  • Event format will be passed appetizers, wine and cocktails
  • Tweets, pictures and great conversation are encouraged

#McEwanAllAccess 3.0

Are you a fan of the hit Food Network TV show, Top Chef Canada? Do you list Bymark, Fabbrica, North 44, and One among some of your favourite restaurants in town? Do you consult Great Food at Home and Rustic Italian cookbooks to determine your week’s meals? Well, if you’re interested in digging deep into the mind behind all of these tasty endeavours, then we’ve got some exciting news for you.

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On May 6th Food and Nutrition expert, Abbey Sharp of Abbey’s Kitchen will be hosting an exclusive evening with Chef Mark McEwan.  Only 30 of the most dedicated foodies will be invited to join Mark as he takes guests on intimate tasting tours of his McEwan store at  the Shops at Don Mills.

Much like last year’s #McEwanAllAccess 1.0 and 2.0, the party will be simultaneously happening on site and online. Abbey Sharp will be curating some intriguing conversations before, during and after the event so keep your eyes on Social Media for full access to the festivities.

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So what can you expect as a guest of #McEwanAllAccess? Arrive in style with the help of a $15 Hailo credit.  Go ahead and pose for a few Instagram shots with Mark or take photos of your favourite food finds. The rest of the evening will involve tasting your way through Mark’s gourmet store all the while chatting up a storm in one-on-ones with the man himself. All guests leave with a swag bag of goodies valued at over $45!

 

As described by Mark himself, “We have come a long way from our opening five years ago. Everyday I get to see how the store continually transforms and it’s a great time to give our guests a glimpse into what our team does everyday. Executive Chef Shen will be on hand creating one of our favourite recipes, and we will walk through the different departments sampling the best that we have to offer, from PEI beef, to east coast oysters, to McEwan’s Own Ice Pressed Olive Oil and such. I look forward to welcoming everyone.”

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Start off with fresh bread & McEwan Extra Virgin Olive Oil from the Bakery, moving naturally onto Itaca Prosciutto and Parmigiano Reggiano in the Deli and Cheese departments.  Next, you can learn to shuck oysters and taste Mark’s favourite PEI Grass-Fed beef before wandering over to the catering department for more. Here you’ll find cute canapés like Lobster Tacos, Mini Grilled Cheese, and Curry Chicken Salad, as well as Executive Chef Shen whipping up Fabbrica’s famed Gnocchi.  Finish off a fabulous night with VON Doughnuts and French Macarons, all the while sipping on Vineland Estates wine and Beau’s All Natural Beer.

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Will you be one of our 30 invited guests? Just copy, paste and tweet the following, and then keep an eye out for a potential invite and instructions:

I want to get social with @Chef_MarkMcEwan at @McEwanFoods for #McEwanAllAccess

Space is very limited, so of those who tweet, only a handful will be notified each week with more details and instructions. Our previous #McEwanAllAccess events sold out instantly upon invites being distributed so be sure to let @AbbeysKitchen know how much you really want to come! Looking forward to chatting, sipping, eating and tweeting on May 6th with Mark and 30 of you!

Event Details

  • May 6, 2014 :: 7 pm – 9  pm
  • McEwan at 38 Karl Fraser Rd
  • $60 per person inclusive of all drinks, food, swag bag, taxes and gratuities (LIMITED SPACE)
  • There will be only one ticket available for those selected with no plus 1 option
  • Event format will be food stations with beer and wine
  • Tweets, pictures and great conversation are encouraged