#McEwanAllAccess 3.0 Wrap-Up

On May 6th, 30 hungry foodies gathered at McEwan for #McEwanAllAccess, an exclusive invite-only meet, eat and tweet session with Celebrity Chef, Mark McEwan.

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Hosted by Food and Nutrition Expert Abbey Sharp of Abbey’s Kitchen, guests had the chance to sip and savour delicious food prepared by McEwan’s Executive Chef Shen Ousmand and from our sponsors, Hot BunzzItaca ProsciuttoVON Doughnuts, Makaron, Vineland Estates wine and Beau’s All Natural Beer.

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There was plenty of time to pose for selfies with Mark himself.

We also saw lots of photos of the craveworthy spread shared with fans and followers online, all while chatting up a storm.

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Once satiated, the group gathered for an intimate Q & A session, where Mark divulged exclusive details of his future store expansion plans, his most memorable Top Chef meals, his favourite McEwan restaurant dish and so much more.

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Before calling it a night, the foodies indulged in a few last Von Doughnuts, shopped the store at 10% off, purchased signed copies of Mark’s cookbook, and went home compliments of Hailo with a fabulous swag bag, great memories, and a ton of insta-pics.

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Didn’t get an invite to this round? Be sure to keep you eye on our Blog, and @Chef_MarkMcEwan‘s Twitter to be the first in on #McEwanAllAccess 4.0.

[Photo credit: Jeffrey Chan]

#McEwanAllAccess 3.0

Are you a fan of the hit Food Network TV show, Top Chef Canada? Do you list Bymark, Fabbrica, North 44, and One among some of your favourite restaurants in town? Do you consult Great Food at Home and Rustic Italian cookbooks to determine your week’s meals? Well, if you’re interested in digging deep into the mind behind all of these tasty endeavours, then we’ve got some exciting news for you.

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On May 6th Food and Nutrition expert, Abbey Sharp of Abbey’s Kitchen will be hosting an exclusive evening with Chef Mark McEwan.  Only 30 of the most dedicated foodies will be invited to join Mark as he takes guests on intimate tasting tours of his McEwan store at  the Shops at Don Mills.

Much like last year’s #McEwanAllAccess 1.0 and 2.0, the party will be simultaneously happening on site and online. Abbey Sharp will be curating some intriguing conversations before, during and after the event so keep your eyes on Social Media for full access to the festivities.

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So what can you expect as a guest of #McEwanAllAccess? Arrive in style with the help of a $15 Hailo credit.  Go ahead and pose for a few Instagram shots with Mark or take photos of your favourite food finds. The rest of the evening will involve tasting your way through Mark’s gourmet store all the while chatting up a storm in one-on-ones with the man himself. All guests leave with a swag bag of goodies valued at over $45!

 

As described by Mark himself, “We have come a long way from our opening five years ago. Everyday I get to see how the store continually transforms and it’s a great time to give our guests a glimpse into what our team does everyday. Executive Chef Shen will be on hand creating one of our favourite recipes, and we will walk through the different departments sampling the best that we have to offer, from PEI beef, to east coast oysters, to McEwan’s Own Ice Pressed Olive Oil and such. I look forward to welcoming everyone.”

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Start off with fresh bread & McEwan Extra Virgin Olive Oil from the Bakery, moving naturally onto Itaca Prosciutto and Parmigiano Reggiano in the Deli and Cheese departments.  Next, you can learn to shuck oysters and taste Mark’s favourite PEI Grass-Fed beef before wandering over to the catering department for more. Here you’ll find cute canapés like Lobster Tacos, Mini Grilled Cheese, and Curry Chicken Salad, as well as Executive Chef Shen whipping up Fabbrica’s famed Gnocchi.  Finish off a fabulous night with VON Doughnuts and French Macarons, all the while sipping on Vineland Estates wine and Beau’s All Natural Beer.

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Will you be one of our 30 invited guests? Just copy, paste and tweet the following, and then keep an eye out for a potential invite and instructions:

I want to get social with @Chef_MarkMcEwan at @McEwanFoods for #McEwanAllAccess

Space is very limited, so of those who tweet, only a handful will be notified each week with more details and instructions. Our previous #McEwanAllAccess events sold out instantly upon invites being distributed so be sure to let @AbbeysKitchen know how much you really want to come! Looking forward to chatting, sipping, eating and tweeting on May 6th with Mark and 30 of you!

Event Details

  • May 6, 2014 :: 7 pm – 9  pm
  • McEwan at 38 Karl Fraser Rd
  • $60 per person inclusive of all drinks, food, swag bag, taxes and gratuities (LIMITED SPACE)
  • There will be only one ticket available for those selected with no plus 1 option
  • Event format will be food stations with beer and wine
  • Tweets, pictures and great conversation are encouraged