Final Days of Top Chef Canada Season 3

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Before they announced Matthew Stowe from Vancouver as Canada’s Top Chef a group of diehard fans huddled together to watch the semi-finals with Chef Mark McEwan at his Bymark restaurant.

The room was filled with previous seasons’ contestants and winners including Andrea Nicholson of Killer Condiments, Rob Rossi of Bestellen, Steven Gonzalez of the newly-opened Valdez and Carl Heinrich of Richmond Station.  And from this season Rory White, Dennis Tay, Ruth Eddolls, Chris Shaften and Jonathan Goodyear were all in the crowd.

We laughed, cheered and booed with a few “aws” and “oos” sprinkled in-between.

 

[Photo credit: Chuck Ortiz, Acquired Taste Magazine]

 

Eat & Tweet at #McEwanAllAccess

 

While Canada was abuzz with Oprah sightings, social eyes were on North 44.

April 9, 2013 signalled the inaugural social event dubbed, #McEwanAllAccess. The night curated by Ken Samuel of In Your Mouth Toronto, a Toronto culinary scene personality, held at North 44, aimed to provide an intimate experience with one of Canada’s top culinary personalities, Chef Mark McEwan.

This was the first time The McEwan Group held an event that was communicated, shared and executed solely through social channels. The event was received brilliantly with the Twittersphere exploding with quips from attendees conversations with Chef McEwan. But, don’t take our word for it, check out check out some of the tweets from that night or the #McEwanAllAccess hashtag.

Heading to #North44 tonight to share in great tastes from @Chef_MarkMcEwan. Thanks @TheMcEwanGroup for trying something new! #McEwanAllAccess – @HotTorontoDeals

Finally got to meet @Chef_MarkMcEwan at #North44 for #McEwanAllAccess Such a down-to-earth and inspirational man - @A_to_the_Dub

Some great advice: Stay true to who you are and you’ll stay true to your brand – @chef_markmcewan via @Amandablake9

Speaking with #North44 staff and they all will tell you, Mark’s dishes are symbolic of his heart and amazing creativity #McEwanAllAccess - @inyourmouthtoronto

Guests came to eat, drink and tweet, chatting with Mark about entrepreneurialism, the Toronto culinary scene, work/life balance and social media. Attendees, received an extra dose of the culinary experience with the presence of the Executive Chef of North 44, Chef Sasha Simpson and a surprise visit from Chef Jonathan Goodyear, current Top Chef Canada contender.

The menu for the night boasted what Mark says were items that have been on his menu for 10 years, many months and just a few days. These included a sumptuous Foie Gras on Brioche with Spiced Blackberry, raved about pressed Manchego Cheese Burgers with Serrano Ham and repeat favorite, Braised Beef Short Ribs with Marscapone Polenta, Pepper Caponata and Pepper Jus, to name a few.

Wines being sampled were a beautiful 2010 Antica Chardonnay, from Napa Valley provided by www.halpernwine.com and a delightful 2010 Carmel Road Pinot Noir from the Central Coast, provided by www.bwwines.com.

We are ecstatic with how the evening went and due to the response, look forward to offering more social events in the future.

Stay tuned.