#McEwanAllAccess 4.0 Wrap-Up

After the success of past events, #McEwanAllAccess 4.0 was highly anticipated, and did not disappoint! On November 10, 20 lucky foodies met at One Restaurant for an exclusive, invite-only meet, eat and tweet with Celebrity Chef Mark McEwan.

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Co-hosted by television personality Michelle Jobin, it was an evening full of opportunity to savour delicious food and drinks while mingling with fellow foodies and chatting one-on-one with Chef McEwan himself.

The luxurious, yet cozy atmosphere of One Restaurant’s bar lounge was just perfect for guests to sip Stoneleigh Vineyards wines. Cocktails featuring Johnnie Walker, Grand Marnier & Ciroc were the ideal compliments while sampling such signature McEwan favourites such as Pork Belly Steamed Buns, Steak Tartare and Blue Crab and Avocado Spoons.

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We also saw lots of tweets and Instagram photos of the evening that were shared by the guests with their fans and followers online.  

Everyone were given their very own copy of “Great Food at Home” and then sat down with Mark for a personalized book signing, and to take a few selfies with the Chef. At the end of the evening, guests departed with a gift bag that was full of foodie favourites, including wine from Stoneleigh Vineyards, and of course memories of a great event.

Didn’t get an invite to this round? Follow our Blog and @Chef_MarkMcEwan‘s Twitter to be the first in on #McEwanAllAccess 5.0.

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[Photo credit: Jeffrey Chan]

#McEwanAllAccess 4.0

Canadians know that the name Chef Mark McEwan is synonymous with great food. From his role as judge on Food Network Canada’s Top Chef Canada, to beautiful cookbooks such as Rustic Italian he inspires us at to create Great Food At Home. Here in Toronto, we are fortunate enough to have the opportunity to shop and dine at the signature restaurants and stores that reflect the many facets of Mark McEwan’s food philosophy and his personality: ONE, Bymark, Fabbrica, North 44, and of course McEwan.

If you’d like to know more about the man behind this celebrated culinary enterprise, we have exciting news for you … #McEwanAllAccess is back!

photo1On November 10th, television personality Michelle Jobin will host an exclusive and informative event with Chef Mark McEwan at his contemporary Yorkville hotspot ONE. This highly anticipated event has been a huge foodie favourite in the past. Space is limited for this evening of great food and conversation .

 

ONE Restaurant Logo copyGuests will have the opportunity to savour the gourmet food and beverages that ONE has become known for, plus the “see and be scene” atmosphere that has made it a dining destination for so many. Michelle will be hosting a conversation with Mark so we can get to know him, and the dishes he creates, better. Tweet or Instagram photos of your favourite food from the evening, your favourite moment, or perhaps pose for a selfie with Mark.

Plus, all guests leave with a gift bag including a personalized copy of Rustic Italian cookbook, Stoneleigh Vineyards wine, Johnnie Walker shot glasses, Grand Marnier recipe book and garnish sticks valued over $60.00.

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Chef McEwan feels that the upbeat elegance of ONE makes it the perfect venue for this instalment, “Looking forward to welcoming everyone to One. I can’t wait to showcase the amazing talents of our kitchen and to have the opportunity to meet everyone face to face.”

The party (and the conversation) will be happening online as well. Be sure to stay tuned to social media before, during, and after the event for all the details and full access to the event.

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So just how do you get in on this evening of delicious food, wine, and chat? For the chance to be one of our 20 invited guests, just copy, paste, and tweet the following, then keep an eye out for a potential invite and instructions:

I want to get social with @Chef_MarkMcEwan at #OneRestaurant for #McEwanAllAccess

As space is limited, a few lucky tweeters will be notified each week with more details and instructions. Past events have sold out right away, so be sure to let @MichelleJobin know just how much you want to join in. Looking forward to meeting you all, and the great food and conversation that the evening has in store for you!

Event Details

  • November 10, 2014 :: 7 pm – 9  pm
  • One Restaurant at 116 Yorkville Avenue
  • $60 per person inclusive of all drinks, food, swag bag, taxes and gratuities (LIMITED SPACE)
  • There will be only one ticket available for those selected with no plus 1 option
  • Event format will be passed appetizers, wine and cocktails
  • Tweets, pictures and great conversation are encouraged

#McEwanAllAccess 3.0 Wrap-Up

On May 6th, 30 hungry foodies gathered at McEwan for #McEwanAllAccess, an exclusive invite-only meet, eat and tweet session with Celebrity Chef, Mark McEwan.

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Hosted by Food and Nutrition Expert Abbey Sharp of Abbey’s Kitchen, guests had the chance to sip and savour delicious food prepared by McEwan’s Executive Chef Shen Ousmand and from our sponsors, Hot BunzzItaca ProsciuttoVON Doughnuts, Makaron, Vineland Estates wine and Beau’s All Natural Beer.

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There was plenty of time to pose for selfies with Mark himself.

We also saw lots of photos of the craveworthy spread shared with fans and followers online, all while chatting up a storm.

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Once satiated, the group gathered for an intimate Q & A session, where Mark divulged exclusive details of his future store expansion plans, his most memorable Top Chef meals, his favourite McEwan restaurant dish and so much more.

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Before calling it a night, the foodies indulged in a few last Von Doughnuts, shopped the store at 10% off, purchased signed copies of Mark’s cookbook, and went home compliments of Hailo with a fabulous swag bag, great memories, and a ton of insta-pics.

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Didn’t get an invite to this round? Be sure to keep you eye on our Blog, and @Chef_MarkMcEwan‘s Twitter to be the first in on #McEwanAllAccess 4.0.

[Photo credit: Jeffrey Chan]

#McEwanAllAccess 3.0

Are you a fan of the hit Food Network TV show, Top Chef Canada? Do you list Bymark, Fabbrica, North 44, and One among some of your favourite restaurants in town? Do you consult Great Food at Home and Rustic Italian cookbooks to determine your week’s meals? Well, if you’re interested in digging deep into the mind behind all of these tasty endeavours, then we’ve got some exciting news for you.

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On May 6th Food and Nutrition expert, Abbey Sharp of Abbey’s Kitchen will be hosting an exclusive evening with Chef Mark McEwan.  Only 30 of the most dedicated foodies will be invited to join Mark as he takes guests on intimate tasting tours of his McEwan store at  the Shops at Don Mills.

Much like last year’s #McEwanAllAccess 1.0 and 2.0, the party will be simultaneously happening on site and online. Abbey Sharp will be curating some intriguing conversations before, during and after the event so keep your eyes on Social Media for full access to the festivities.

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So what can you expect as a guest of #McEwanAllAccess? Arrive in style with the help of a $15 Hailo credit.  Go ahead and pose for a few Instagram shots with Mark or take photos of your favourite food finds. The rest of the evening will involve tasting your way through Mark’s gourmet store all the while chatting up a storm in one-on-ones with the man himself. All guests leave with a swag bag of goodies valued at over $45!

 

As described by Mark himself, “We have come a long way from our opening five years ago. Everyday I get to see how the store continually transforms and it’s a great time to give our guests a glimpse into what our team does everyday. Executive Chef Shen will be on hand creating one of our favourite recipes, and we will walk through the different departments sampling the best that we have to offer, from PEI beef, to east coast oysters, to McEwan’s Own Ice Pressed Olive Oil and such. I look forward to welcoming everyone.”

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Start off with fresh bread & McEwan Extra Virgin Olive Oil from the Bakery, moving naturally onto Itaca Prosciutto and Parmigiano Reggiano in the Deli and Cheese departments.  Next, you can learn to shuck oysters and taste Mark’s favourite PEI Grass-Fed beef before wandering over to the catering department for more. Here you’ll find cute canapés like Lobster Tacos, Mini Grilled Cheese, and Curry Chicken Salad, as well as Executive Chef Shen whipping up Fabbrica’s famed Gnocchi.  Finish off a fabulous night with VON Doughnuts and French Macarons, all the while sipping on Vineland Estates wine and Beau’s All Natural Beer.

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Will you be one of our 30 invited guests? Just copy, paste and tweet the following, and then keep an eye out for a potential invite and instructions:

I want to get social with @Chef_MarkMcEwan at @McEwanFoods for #McEwanAllAccess

Space is very limited, so of those who tweet, only a handful will be notified each week with more details and instructions. Our previous #McEwanAllAccess events sold out instantly upon invites being distributed so be sure to let @AbbeysKitchen know how much you really want to come! Looking forward to chatting, sipping, eating and tweeting on May 6th with Mark and 30 of you!

Event Details

  • May 6, 2014 :: 7 pm – 9  pm
  • McEwan at 38 Karl Fraser Rd
  • $60 per person inclusive of all drinks, food, swag bag, taxes and gratuities (LIMITED SPACE)
  • There will be only one ticket available for those selected with no plus 1 option
  • Event format will be food stations with beer and wine
  • Tweets, pictures and great conversation are encouraged

 

#McEwanAllAccess 2.0 Wrap-Up

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The second instalment of #McEwanAllAccess is proof Mark Mcewan wants to get to know you.  Mark’s team set out again, solely on Twitter, Instagram and Facebook to source a select group that would enjoy a rare evening with Chef McEwan and further explore the night’s theme, Italian cuisine.

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The guests, hosted at Fabbrica, were delighted to be up close & personal with Mark. And, in unique fashion, Mark answered questions from his fans and followers on Twitter which were centered around one of our favourite tweets captured by @StephenDaCambra:

@StephenDaCambra  “The Italian kitchen will fool you with how simple it is.” @Chef_McEwan #McEwanAllAccess @inyourmouthTO

Of course he also spent time with every guest in the beautiful Fabbrica lounge over some lovely wines and fan favourite dishes like the insanely simple margherita pizza, short rib stuffed arancini and duck bresola.

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Guests raved and reciprocated on Twitter & Instagram:

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@YYZGourmand The inspiration for my salami room is my friends in Woodbridge – @Chef_MarkMcEwan #McEwanAllAccess     

@HotTorontoDeals At Fabbrica’s #McEwanAllAccess with Mark sharing his insights and very personable. Thanks @Chef_MarkMcEwan. #toronto

@YYZGourmand  Tonight, I high fived @Chef_MarkMcEwan for still being happily married and being so proud of his kids. Food and fun! #McEwanAllAccess

@sexyfoodtherapy  Big thx to @Chef_MarkMcEwan for a wonderful eve for the #mcewanallaccess. Psssst Godfather II still trumps Godfather I

@brian_woodland  With @Chef_MarkMcEwan of @themcewangroup #McEwanAllAccess such a sincere, amazing guy. And the food. Wow.

This round of #McEwanAllAccess also provided each guest with a copy of the newly rebranded Rustic Italian cookbook. Of course, Mark signed each one, offering some valuable one on one time.

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It was a unique experience, with an approachable and laid back Mark who reminds us that many dishes, especially with Italian should be about simplicity, expressed through the quality of ingredients.

Find out more details through the #McEwanAllAccess hashtag and let us know if #McEwanAllAccess 3.0 would be of interest and we will ask him.

[Photo credit: Jeffrey Chan]

 

 

#McEwanAllAccess 2.0

Italian dishes have surprisingly few ingredients. Freshness and quality – or lack thereof – absolutely stand out.

At #McEwanAllAccess Chef Mark McEwan will be showing you his favourites from the Fabbrica kitchen. You’ll see the brand of flour we use, the shape of our tomatoes and other ways we get the best out of our recipes. Then you’ll enjoy some of them!

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Your PERSONALIZED SIGNED COPY of the re-issued Rustic Italian Cookbook (retail value: $30) features some of his favourite plates and the best ways to make them pop!

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If the As, Bs and Cs are held to a high standard, you’ll taste the subtle nuances in the food and you’ll thank yourself – Mark McEwan                    

Will you be one of our invited guests?

Copy, paste and tweet this:

I want to get social with @Chef_MarkMcEwan at #Fabbrica for #McEwanAllAccess

You can also Instagram us a picture of your favourite Italian dish, but don’t forget to use @chefmarkmcewan & #McEwanAllAccess so we can find you.

Space is limited to 30 guests so get in touch soon!

DATE: November 19, 2013

TIME: 7:00PM – 9:00PM

LOCATION: 49 Karl Fraser Rd (located at the Shops at Don Mills)

Event format will be plated and passed dishes cocktail-style with beer and wine.

Check out photos & more from #McEwanAllAccess 1.0.

 

Eat & Tweet at #McEwanAllAccess

 

While Canada was abuzz with Oprah sightings, social eyes were on North 44.

April 9, 2013 signalled the inaugural social event dubbed, #McEwanAllAccess. The night curated by Ken Samuel of In Your Mouth Toronto, a Toronto culinary scene personality, held at North 44, aimed to provide an intimate experience with one of Canada’s top culinary personalities, Chef Mark McEwan.

This was the first time The McEwan Group held an event that was communicated, shared and executed solely through social channels. The event was received brilliantly with the Twittersphere exploding with quips from attendees conversations with Chef McEwan. But, don’t take our word for it, check out check out some of the tweets from that night or the #McEwanAllAccess hashtag.

Heading to #North44 tonight to share in great tastes from @Chef_MarkMcEwan. Thanks @TheMcEwanGroup for trying something new! #McEwanAllAccess – @HotTorontoDeals

Finally got to meet @Chef_MarkMcEwan at #North44 for #McEwanAllAccess Such a down-to-earth and inspirational man - @A_to_the_Dub

Some great advice: Stay true to who you are and you’ll stay true to your brand – @chef_markmcewan via @Amandablake9

Speaking with #North44 staff and they all will tell you, Mark’s dishes are symbolic of his heart and amazing creativity #McEwanAllAccess - @inyourmouthtoronto

Guests came to eat, drink and tweet, chatting with Mark about entrepreneurialism, the Toronto culinary scene, work/life balance and social media. Attendees, received an extra dose of the culinary experience with the presence of the Executive Chef of North 44, Chef Sasha Simpson and a surprise visit from Chef Jonathan Goodyear, current Top Chef Canada contender.

The menu for the night boasted what Mark says were items that have been on his menu for 10 years, many months and just a few days. These included a sumptuous Foie Gras on Brioche with Spiced Blackberry, raved about pressed Manchego Cheese Burgers with Serrano Ham and repeat favorite, Braised Beef Short Ribs with Marscapone Polenta, Pepper Caponata and Pepper Jus, to name a few.

Wines being sampled were a beautiful 2010 Antica Chardonnay, from Napa Valley provided by www.halpernwine.com and a delightful 2010 Carmel Road Pinot Noir from the Central Coast, provided by www.bwwines.com.

We are ecstatic with how the evening went and due to the response, look forward to offering more social events in the future.

Stay tuned.