#McEwanAllAccess 4.0

Canadians know that the name Chef Mark McEwan is synonymous with great food. From his role as judge on Food Network Canada’s Top Chef Canada, to beautiful cookbooks such as Rustic Italian he inspires us at to create Great Food At Home. Here in Toronto, we are fortunate enough to have the opportunity to shop and dine at the signature restaurants and stores that reflect the many facets of Mark McEwan’s food philosophy and his personality: ONE, Bymark, Fabbrica, North 44, and of course McEwan.

If you’d like to know more about the man behind this celebrated culinary enterprise, we have exciting news for you … #McEwanAllAccess is back!

photo1On November 10th, television personality Michelle Jobin will host an exclusive and informative event with Chef Mark McEwan at his contemporary Yorkville hotspot ONE. This highly anticipated event has been a huge foodie favourite in the past. Space is limited for this evening of great food and conversation .

 

ONE Restaurant Logo copyGuests will have the opportunity to savour the gourmet food and beverages that ONE has become known for, plus the “see and be scene” atmosphere that has made it a dining destination for so many. Michelle will be hosting a conversation with Mark so we can get to know him, and the dishes he creates, better. Tweet or Instagram photos of your favourite food from the evening, your favourite moment, or perhaps pose for a selfie with Mark.

Plus, all guests leave with a gift bag including a personalized copy of Rustic Italian cookbook, Stoneleigh Vineyards wine, Johnnie Walker shot glasses, Grand Marnier recipe book and garnish sticks valued over $60.00.

Stoneleigh_Wordmark_Logo_BLACK

Chef McEwan feels that the upbeat elegance of ONE makes it the perfect venue for this instalment, “Looking forward to welcoming everyone to One. I can’t wait to showcase the amazing talents of our kitchen and to have the opportunity to meet everyone face to face.”

The party (and the conversation) will be happening online as well. Be sure to stay tuned to social media before, during, and after the event for all the details and full access to the event.

Bz7MjTECEAAazaw

So just how do you get in on this evening of delicious food, wine, and chat? For the chance to be one of our 20 invited guests, just copy, paste, and tweet the following, then keep an eye out for a potential invite and instructions:

I want to get social with @Chef_MarkMcEwan at #OneRestaurant for #McEwanAllAccess

As space is limited, a few lucky tweeters will be notified each week with more details and instructions. Past events have sold out right away, so be sure to let @MichelleJobin know just how much you want to join in. Looking forward to meeting you all, and the great food and conversation that the evening has in store for you!

Event Details

  • November 10, 2014 :: 7 pm – 9  pm
  • One Restaurant at 116 Yorkville Avenue
  • $60 per person inclusive of all drinks, food, swag bag, taxes and gratuities (LIMITED SPACE)
  • There will be only one ticket available for those selected with no plus 1 option
  • Event format will be passed appetizers, wine and cocktails
  • Tweets, pictures and great conversation are encouraged

Moments with Mark: 2006

National Post

For this “Moments with Mark” we decided to ask him about life in 2006, which was a busy year from soccer to social media.  It was the year of déjà vu in theatres. Many movies debuted the second or third installment of their franchise. Pirates of the Caribbean: Dead Man’s Chest, Ice Age: The Meltdown, X-Men: Last Man Standing and Mission Impossible 3 all did well at the box office…

What is your favourite move franchise?

It would have to be James Bond, but really beginning with Casino Royale, I think the Daniel Craig is one of, if not the best Bond!

Casino Royale

In 2006, the World Cup was held in Italy…will you be tuning in to this year’s games from Brazil?

Of course, I will definitely keep my eye on it. I don’t have one team in particular that I through myself behind, but the overall excitement is electric. My favourite part is watching the fans in the stands, there are a lot of “die-hards” out there!

20060717_400

Tiger Woods took home the title of the Associated Press Male Athlete of the Year in 2006, you are a big fan of downhill skiing, do you think that Tiger and Lindsey Vonn are a good match?

I sure do, she doesn’t seem like the type of person to take shit from anyone, least of all him. I bet they have a fun, competitive relationship…but if I was to give Tiger any advice it would be to not double cross this one!

Stephen Harper was sworn in as the 22nd Prime Minister that year.  Do you have any advice as everyone heads to the polls for the provincial and mayoral elections?

I really think that balancing the budgets is the key to winning me over in an election. I don’t want to hear a bunch of promises that no one intends to keep. Show me some action that is good for everyone, not just a small demographic.

Twitter launched on July 15th of that year. How active are you on social media?

I think it is a great way to connect with guests, fans and clients. It doesn’t take much, just a simple note here and there from time to time to make a big impact. But all of this technology does scare me!

what_new_timeline

Life of North 44′s Roasted Dover Sole

On December 11 we hosted an Instagram Chat on Twitter where we brought to life our famous North 44 Roasted Dover Sole in a photo editorial.  Watch the chef’s creation below.

This regular feature will showcase the many steps it takes to put together popular dishes at our restaurant properties.

The Life of Bymark’s Burger

On September 24 we hosted an Instagram Chat on Twitter where we brought to life our famous Bymark burger in a photo editorial.  Watch Chef Brooke McDougall’s creation below.

This regular feature will showcase the many steps it takes to put together popular dishes at our restaurant properties.

 

Eat & Tweet at #McEwanAllAccess

 

While Canada was abuzz with Oprah sightings, social eyes were on North 44.

April 9, 2013 signalled the inaugural social event dubbed, #McEwanAllAccess. The night curated by Ken Samuel of In Your Mouth Toronto, a Toronto culinary scene personality, held at North 44, aimed to provide an intimate experience with one of Canada’s top culinary personalities, Chef Mark McEwan.

This was the first time The McEwan Group held an event that was communicated, shared and executed solely through social channels. The event was received brilliantly with the Twittersphere exploding with quips from attendees conversations with Chef McEwan. But, don’t take our word for it, check out check out some of the tweets from that night or the #McEwanAllAccess hashtag.

Heading to #North44 tonight to share in great tastes from @Chef_MarkMcEwan. Thanks @TheMcEwanGroup for trying something new! #McEwanAllAccess – @HotTorontoDeals

Finally got to meet @Chef_MarkMcEwan at #North44 for #McEwanAllAccess Such a down-to-earth and inspirational man - @A_to_the_Dub

Some great advice: Stay true to who you are and you’ll stay true to your brand – @chef_markmcewan via @Amandablake9

Speaking with #North44 staff and they all will tell you, Mark’s dishes are symbolic of his heart and amazing creativity #McEwanAllAccess - @inyourmouthtoronto

Guests came to eat, drink and tweet, chatting with Mark about entrepreneurialism, the Toronto culinary scene, work/life balance and social media. Attendees, received an extra dose of the culinary experience with the presence of the Executive Chef of North 44, Chef Sasha Simpson and a surprise visit from Chef Jonathan Goodyear, current Top Chef Canada contender.

The menu for the night boasted what Mark says were items that have been on his menu for 10 years, many months and just a few days. These included a sumptuous Foie Gras on Brioche with Spiced Blackberry, raved about pressed Manchego Cheese Burgers with Serrano Ham and repeat favorite, Braised Beef Short Ribs with Marscapone Polenta, Pepper Caponata and Pepper Jus, to name a few.

Wines being sampled were a beautiful 2010 Antica Chardonnay, from Napa Valley provided by www.halpernwine.com and a delightful 2010 Carmel Road Pinot Noir from the Central Coast, provided by www.bwwines.com.

We are ecstatic with how the evening went and due to the response, look forward to offering more social events in the future.

Stay tuned.